Mobile Commerce Daily today - How Urban Outfitters plans to boost mobile sales with visual search; Office Depot overhauls app to enhance integration with stores.
eMarketer reports that while consumers stream TV on desktop and mobile around-the-clock, dayparts play a role in which devices they use. Mobile devices are particularly popular for latenight viewing. daypart plays a role in determining which de...
Target, Calvin Klein and Maybelline are among the top marketers leveraging a variety of advertising channels, social media networks and applications across mobile to better reach millennial consumers and break the mold of the traditional banner ad in t...
Mobile Commerce Daily today - More than half of consumers dissatisfied with mobile retail experiences: Adobe; Bud Light uncaps mcommerce for foray into smart home appliances.
Today in mobile marketing – Wear alone smartwatches will cannibalize 70pc of the smartphone market; Twitter appoints Jack Dorsey CEO, seeks new chairman; Google told by Russian regulator to unbundle Android search; MIPJr: ICarly creator says more screens boost business.
Facebook, Apple and Amazon saw the biggest jumps in brand value on a list of this year's most valuable brands and it is no coincidence that each is a leader in its respective sector when it comes to mobile innovation.
Luxury Daily today - Moët Hennessy USA launches educational mobile site to sophisticate consumers; Harrods throws party in Turkey to reach consumers globally.
A study by Millward Brown Digital bucks conventional wisdom that mobile consumers are giving up browsers for apps. Steven Perlberg writes that the findings come as publishers are experimenting with a range of strategies on mobile, like developing thei...