A study by Millward Brown Digital bucks conventional wisdom that mobile consumers are giving up browsers for apps. Steven Perlberg writes that the findings come as publishers are experimenting with a range of strategies on mobile, like developing thei...
The advent of ad-blocking on mobile could spur a period of experimentation as marketers unearth different ways to get in front of consumers, with branded content and in-application ads two likely areas of focus.
Today in mobile marketing – Snapchat plans to launch sponsored lenses to make selfies generate ad revenue; Everyone you know will be able to rate you on the terrifying ‘Yelp for people’ — whether you want them to or not; Millions of T-Mobile customers exposed in Experian breach; Evernote’s job cuts are a rare pullback for billion-dollar startup.
Luxury Daily today - Harrods goes “Cover to Cover” to attract male consumers; Tom Ford disrupts live-streaming trend with cinematic runway presentation.
Mobile Commerce Daily today - Top 10 Q3 mobile and social commerce activations; Walmart expands mobile-enabled grocery pickup as shopping habits evolve.
Today in mobile marketing – NBC is developing a game show based on the QuizUp app; The cost of mobile ads on 50 news Web sites; Google, Microsoft resolve patent fight over phones, Xbox; Amazon Dash services seen growing in step with Prime membership.
Luxury Daily today - Top 10 luxury brand mobile marketers of Q3; Michael Kors maintains charitable momentum with 10M meals delivered.
Mobile Commerce Daily today - Amazon gains mcommerce advantage as early supporter of universal links; Target Cartwheel’s responds to user habits, allowing organization of coupons.
Mobile Commerce Daily today - Slow EMV transition will dampen NFC’s potential this holiday season; House of Fraser unzips mobile sales via scan-to-shop catalogs.