Mobile users of ad-heavy news sites are seeing pages load more than three seconds faster with ad-blocking technology turned on, presenting a significant dilemma for marketers interested in delivering a strong user experience yet who rely on advertising...
Today in mobile marketing – Apple says iPhone on pace to beat last year's first weekend; Why tablets are the future of computing; Shares of Japan’s top mobile carriers drop after prime minister’s comments; Are video ads worth it? About 40 percent of ad agencies say they're not sure.
Luxury Daily today - Luxury brands continue to lag in omnichannel retail: report; Berluti shows what the boys like in social video.
Mobile Commerce Daily today - Chipotle authors book report contest, linking free burritos and Amazon Kindle; Coach unzips shoppable Instagram ad for exclusive look at fall items.
London agency ZenithOptimedia predicts that for the very first time spending on mobile advertising will outpace spending on newspapers in the United States. In 2015, mobile will attract $30.5 billion in spending, including social media, display, search...
Today in mobile marketing – Cortana on Cyanogen: CEO Kirt McMaster on building the next great smartphone OS; Trillenium takes virtual reality into online shopping; T-Mobile reaches its limit on heavy data users; Windows 10 finds a new smartphone ally: Alcatel OneTouch.
Luxury Daily today - Partners Trust launches all-in-one real estate platform; Gucci, Louis Vuitton craft best digital customer experience: report.
Mobile Commerce Daily today - Starbucks accelerates Mobile Order & Pay rollout as success escalates; Facebook hits the Like button for updated mobile shopping pages.
Brands such as Carl’s Jr., adidas, History channel and GM are using immediate hooks, quick cuts and oversized texts as well as a focus on visuals over sound in auto-play videos for mobile native environments and seeing strong results, according to a new report from comScore and Opera Mediaworks.