Mobile Commerce Daily today - Walgreens’ new app anticipates users’ needs with intelligent messaging; 99 Ranch Market uncarts beacon-powered WeChat game for shoppers.
Twitter has widened its mobile ad network to more marketers and added video to the mix, Jack Marshall reports. The product has been renamed Twitter Audience Platform, and now "it’s allowing all advertisers with dedicated account managers at Twitt...
Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester...
Mobile Commerce Daily today - Macy’s tests mobilized fitting rooms as in-store transformation continues; RetailMeNot aims to be go-to discounter with Apple Watch app.
Luxury Daily today - Burberry drives traffic to revamped SoHo store with The Cut placement; Barneys urges designers to think local with Made in New York initiative.
Messaging apps are rapidly on the rise among smartphone users -- a fact that will surprise no one but which Pew research released Wednesday bears out. The center finds 36% of smartphone users use messaging apps like WhatsApp, while 17% use apps that au...
Readers' appetite for digital media has jumped 49% over the last two years according to data from comScore, largely driven by mobile, Jack Marshall reports. Smartphone consumption of digital media itself is up 90% in that same period, but a major ramp ...
J-School professor Judd Silvka says if done right, mobile journalism has four key advantages. First, it's a force multiplier, expanding an organization's visual assets on the scene. It can also go to social fast, allows working in a single platform and...