Beacons offer a unique opportunity to leverage proximity data for deeper, actionable customer insights, but so far too many marketers are focused on using the technology as another promotional engine, threatening to undermine its potential if consumers...
Luxury Daily today - Mulberry marries mobile, in-store for Chinese Valentine’s Day; Saks Fifth Avenue tunes in to Empire’s style with multifaceted effort.
Mobile Commerce Daily today - Kohl’s showcases monetization potential of live-streaming apps; Niemann Foods’ beacon rollout sees 20pc shopper engagement growth.
Today in mobile marketing – Facebook takes on Medium and LinkedIn with new Notes look; Commentary: Why federal regulators care about Kim Kardashian's Instagram feed; Twitter says to accelerate push for content partnerships in Asia; UberEats food delivery comes to San Francisco.
With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.
The Houston Chronicle commands a massive lead in the market’s online readership with a two-site strategy that sees the wealth of its users choosing free, abbreviated content over the depth behind a hard paywall. It’s also executing a multi-...
Today in mobile marketing – Sprint tries out an easy-upgrade iPhone pitch; IBM’s 'Rodent Brain' chip could make our phones hyper-smart; Revealed: Secret strategies of world’s most lucrative apps; Samsung’s new mobile payment system has one big advantage over Apple Pay.
Luxury Daily today - Branded hotel apps transforming hallmarks of low-touch luxury: L2; Marc Jacobs gets inside muses’ heads in fall ad campaign films.