Some common generalizations about millennials are proving to be false, according to research by IRI, and marketers should readjust to connect to the demographic through mobile.
Today in mobile marketing – Google gives up on Google+ as a Facebook rival; All the details on Motorola’s revamped Moto X and Moto G smartphones; IDC cuts forecast for mobile management software sales; 3 reasons this is a breakthrough year for mobile marketing.
Luxury Daily today - Karl Lagerfeld plans private VIP parties for fragrance launch; Will China’s volatile stock market take further toll on luxury consumption?
Mobile Commerce Daily today - Home Depot’s Project Color app paints best-in-class omnichannel experience; Mobile puts an end to back-to-school profits: Deloitte.
Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.
Facebook had the biggest jump in satisfaction rates among an overall increase for social media sites that is creating a halo effect for brands marketing through these channels, according to a new report released today by the American Customer Satisfac...
Today in mobile marketing – Google and Samsung take on Apple Music with six months of free music streaming; Mobile payments company Square files confidentially for IPO – reports; Best Buy to become first major retail chain to offer Apple Watch; Facebook and other tech giants expand Internet access in Africa.
Luxury Daily today - Brands must keep up with rapidly increasing consumer engagement: report; What should Hermès do to recover from PETA’s allegations?
Mobile Commerce Daily today - Burger King taps MasterPass to gain wallet share among QSR fans; Wearables to account for 20pc of mobile proximity payments by 2020: report.