In the first of our rebooted and expanded Digital DMA profiles, Patrick Duprey looks at how Philadelphia’s news giants Philly.com and WPVI have had to make room for ever-expanding digital competition. Upstarts like Billy Penn and the digitally-ro...
The growing influx of music streaming platforms on mobile is requiring marketers to develop long-term advertising strategies that take into account the economic value of each customer and engage in cross-partnerships with an organic feel.
While much has been made of the strong adoption of programmatic buying, a new report from the Interactive Advertising Bureau and PwC reveals adoption is stronger on desktop, with mobile facing a number of challenges.
With a growing number of wireless carriers offering sponsored-data advertising opportunities to marketers, new research from Syniverse asserts that brands and wireless carriers could unlock up to $23 billion annually by 2019 globally with sponsored mob...
Today in mobile marketing – PayPal enters a brave new world of money disruption; US cable industry campaign aims to boost mobile views; Can Facebook turn its users into shoppers?; Starbucks to launch mobile ordering as part of £30m technology drive.
Mobile Commerce Daily today - Target’s pop-culture trivia game on Instagram scores mcommerce points; Chase optimizes homepage for tablets, mimicking feel of app.
Luxury Daily today - Galerié magazine sets sights on affluent Chinese returning to US; Top 10 jewelry and watch brand efforts of H1.
Felix Salmon laments that the online reading experience has been marred by an "almost unthinkably enormous ecosystem of scripts and cookies and auctions" throwing up disproportionate volumes of advertising around one's reading experience. The alternati...
Raju Narisetti, SVP of strategy at News Corp, lays out 26 questions news orgs should ask themselves as to how they're managing digital disruption. They cover mobile audience and staffing, paywalls and advertising innovation, among a gamut of other pert...