Raju Narisetti, SVP of strategy at News Corp, lays out 25 questions news orgs should ask themselves as to how they're managing digital disruption. They cover mobile audience and staffing, paywalls and advertising innovation, among a gamut of other pert...
Register now for the nation's No. 1 holiday-focused summit on mobile. Hear and meet senior execs from Mondelez International, Citi Consumer Banking, Pep Boys, FinishLine, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Am...
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
Brands that have developed a large following on Twitter do not always perform as well through live-streaming services, as only specific facets of content drive successful Periscope results, initial findings show.
Today in mobile marketing – Coders balk at making apps searchable; Google shares soar as YouTube growth allays fears over Facebook; Uber’s new fake feature in NYC derides regulators; T-Mobile’s getting fined $17.5 million over two outages that kept people from reaching 911.
Luxury Daily today - Peninsula draws attention to new mobile experience with exclusive offerings; Top 10 luxury beauty and personal care efforts of H1.
Mobile Commerce Daily today - 7-Eleven extends mobile utility to payments for everyday purchases; ShopSavvy innovates personal shopping experience through Twitter.
With Google’s second quarter results showing an 11 percent year-over-year drop in the aggregate cost-per-click rate, the company has already started to step up its efforts to grab a bigger role in applications by extending their reach.
Today in mobile marketing – 'Angry Birds 2' arrives 6 years and 3 billion downloads after first game; Google wins dismissal of Android privacy lawsuit; Facebook buys Israeli co Pebbles Interfaces for $60m; Ad blockers, Internet advertisers play cat and mouse.
Mobile Commerce Daily today - Staples doubles down on tablet experiences to answer growing business use; Can eBay regain its position as an mcommerce leader?