Gucci introduces new campaign in The Cut mobile advertisement – Luxury Daily
Luxury Daily today - Gucci introduces new campaign in The Cut mobile advertisement; Duty-free spending to grow 51pc in 5 years: report.
Smartphones: Your Shopping P.A.
Consumers are still resistant to using their smartphones for purchasing, but Sarah Halzack reports consumers are happy to use them "as something of a personal, pocket-sized sales associate that helps them browse and research while they are in a store."...
Google’s Eddystone has opportunity to take beacon leadership from Apple
Google’s Eddystone could be a big step forward for beacons but, if Apple does not play along, this could potentially set the stage for another standards war.
Mobile Minutes: Flash issues; InMobi personalizes ads; Amazon buys AppThwack; Microsoft’s mobile commitment
Today in mobile marketing – Flash. Must. Die.; InMobi, Google and Facebook mobile ad rival, puts personalized discovery feature into mobile ads; Amazon buys Portland mobile startup AppThwack; Microsoft not abandoning mobile market, Nadella tells ZDNet.
Fondation Louis Vuitton spurs ageless interactions via mobile apps – Luxury Daily
Luxury Daily today - Fondation Louis Vuitton spurs ageless interactions via mobile apps; Research online, purchase offline trend is defining luxury sales: report.
Have mobile-driven sales events gotten out of hand? – Mobile Commerce Daily
Mobile Commerce Daily today - Have mobile-driven sales events gotten out of hand?; How Google’s buy button, voice search could make retail sales skyrocket.
The Case For The Mobile Editor
Mario Garcia says newsrooms now need a mobile editor "as a sort of traffic cop" to guide content from a tweet to all of its multimedia possibilities. The New York Times, The Guardian and the Financial Times are a number of organizations that already ha...
NYT’s ‘Summer Of Science’ Takes Lighter, Mobile Approach
The New York Times is pushing a "Summer of Science" that departs from more staid coverage "by covering stories in new ways and focusing on subjects that might not normally get attention from the science desk," writes Justin Ellis. The paper is also giv...