Tag Heuer showcases new ambassador with mobile ad – Luxury Daily
Luxury Daily today - Tag Heuer showcases new ambassador with mobile ad; 75pc of affluents expect salespeople to be knowledgeable: report.
Mobile Minutes: Apple’s Web TV service; Nintendo goes mobile; Ford returns to Microsoft; Apple Pay fraud
Today in mobile marketing - Apple plans Web TV service in fall; Nintendo joins smartphone era with plans for games, services; Ford turns back to Microsoft to build connected-car services; Pointing fingers in Apple Pay fraud.
IKEA exec: Selling through Instagram creates personalized user experience – Mobile Commerce Daily
Mobile Commerce Daily today - IKEA exec: Selling through Instagram creates personalized user experience; Brown-Forman leverages mobile to connect content, retail experiences.
68pc of mobile marketers leverage location-based targeting
NEW YORK – Executives at the 2015 Mobile Marketing Association Forum New York revealed that 68 percent of mobile marketers are leveraging location-based targeting and using it as a target parameter in their media buying, although mobile still remains a small component of many digital budgets.
Siloing guided selling tactics harmful to beauty sector conversions: L2 – Luxury Daily
Luxury Daily today - Siloing guided selling tactics harmful to beauty sector conversions: L2; Apple Watch not likely to impact growing interest in Swiss horology: report.
Walmart, others could sweeten ROI by reallocating budget to mobile: MMA
NEW YORK - Marketers would significantly increase their overall campaign return on investment without increasing budget by simply adjusting mobile spend upward, according to results from a Mobile Marketing Association study of campaigns by Coca-Cola’s Gold Peak tea, Walmart, Mastercard and AT&T unveiled at the 2015 Mobile Marketing Association Forum New York.
Coca-Cola, MasterCard stress need for fact-based mobile marketing
NEW YORK – Coca-Cola and MasterCard executives at the 2015 Mobile Marketing Association Forum New York urged other brands to partake in fact-based mobile marketing to insure that all facets of a company understand the potential of mobile and its wide consumer reach.
Webb: Pubs’ Future’s Algorithmic Distribution
Newspapers are falling behind with a monetization strategy predicated on two big assumptions, says digital futurist Amy Webb. First is that people are coming to their sites on purpose. Second is that these same people value the paper’s brand enou...