Businesses of all kinds — from worldwide department stores to neighborhood shopping districts, international airports to baseball fields — are adopting beacons at a pretty incredible pace, writes Puneet Mehta. But, Mehta predicts, three out...
Consumers continue to use digital coupons to stretch their dollars. eMarketer forecasts that digital coupon users, which include internet users ages 18 and older who redeem a digital coupon or code via any device for online or offline shopping at least...
Consumers continue to use digital coupons to stretch their dollars. eMarketer forecasts that digital coupon users, which include internet users ages 18 and older who redeem a digital coupon or code via any device for online or offline shopping at least...
While banner ads are still a ubiquitous form of mobile marketing that are not yet nearing extinction, brands should focus on leveraging creative advertising such as videos, interactive campaigns and look books to build a storytelling platform.
Mobile is driving the need for consumer packaged goods brands to have a deeper understanding of different consumer groups, as some are clamoring to engage directly while others are open to the possibility if approached correctly, according to a new rep...
Mobile Commerce Daily today - Target ramps up in-store personalization on mobile with acquisition; Urban Outfitters’ timed, targeted mobile messages increase retention rate.
Today in mobile marketing - YouTube Music Key is introduced as new rival in streaming; Samsung Electronics chases curved smartphone wave to beat flat screen crowd; Twitter promises long list of changes to keep investors from fleeing; Facebook sets sights on YouTube’s video crown.
Samsung’s launching of Proximity, a mobile marketing platform that works with beacon technology, will enable a more direct relationship between brands and consumers while giving marketers a viable alternative to Apple’s ever-popular iBeacon in an enlarged beacon marketplace.
Luxury Daily today - Peninsula broadens reach with primary Instagram, Twitter accounts; Swarovski brings holiday sparkle to Galeries Lafayette Beijing.
Facebook, Twitter and Google are jockeying for dominance in social logins, which has implications for audience insights and for targeting social ad campaigns.