The implementation of 3G networks marked a sea change in the way consumers could use their mobile devices, according to a new eMarketer report, “The 4G Factor: Faster Mobile Networks Fuel Content Consumption.” Does the advent of 4G networks...
The implementation of 3G networks marked a sea change in the way consumers could use their mobile devices, according to a new eMarketer report, “The 4G Factor: Faster Mobile Networks Fuel Content Consumption.” Does the advent of 4G networks...
Apple’s release of its new mobile operating system last month came with an overlooked gift for marketers: the ability to retarget ads based on users’ in-app browsing behaviors. According to ad agencies, John McDermott reports, Apple is acti...
A Google study of voice-search habits among United States smartphone users across different age ranges contains lessons for marketers who fail to give the personal nature of mobile its due, leading to misinformed definitions of success.
Today in mobile marketing - Microsoft launches Skype Qik for video clip conversations; Iliad shares leap after failure to win US mobile prize; Publicis to buy stake in digital-advertising technology company Matomy Media; Google lets a search pigeon out...
Mobile Commerce Daily today - McDonald’s enhances customer payments via app-based AmEx rewards; Twitter may have advantage over Facebook in mobile payments.
Luxury Daily today - Mobile is a tidal wave sweeping across our businesses: HBC exec; 90pc of Audi consumers begin research process online.
According to an August 2014 study from the Newspaper Association of America conducted by comScore, 80% of U.S. adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this p...
While one of the biggest mandates before CEOs right now is transforming the customer experience, many companies have not progressed beyond leveraging mobile to streamline existing communications.