Mulberry joins WeChat to interact with Chinese consumers – Luxury Daily
Luxury Daily today - Mulberry joins WeChat to interact with Chinese consumers; Chanel captures lifestyle of “Café Society” in high-jewelry effort.
Apple Passbook used more frequently than other digital wallets: report – Mobile Commerce Daily
Mobile Commerce Daily today - Apple Passbook used more frequently than other digital wallets: report; Chuck E. Cheese’s Skate Universe app continues entertainment at home.
Mobile Minutes: Mobile second, China, Google apps, Uber
Today in mobile marketing - Mobile first? Forget it: Go mobile second — you’ll live longer; The world’s largest mobile phone market is on the verge of becoming totally saturated; Google to stop labeling apps with in-app purchases as 'free'; Seoul moves to ban Uber, plans own app.
Moët & Chandon introduces game to spark consumer interaction – Luxury Daily
Luxury Daily today - Moët & Chandon introduces game to spark consumer interaction; Affluent consumers disappointed by in-store experiences: report.
Target fires back at Amazon with its own image recognition app – Mobile Commerce Daily
Mobile Commerce Daily - Target fires back at Amazon with its own image recognition app; Kimpton Hotels takes a guest-first approach to digital overhaul.
Mobile Minutes: Samsung, Microsoft, Bitcoin, Facebook Mentions
Today in mobile marketing - Samsung electronics mobile executives take bonus cuts; Microsoft is laying off 14pc of employees as it overhauls its mobile business; Mobile industry should embrace Bitcoin or get left behind; Celebrities only for Facebook’s new ‘Mentions’ iOS app.
Hotel brands must improve metasearch visibility: L2 – Luxury Daily
Luxury Daily today - Hotel brands must improve metasearch visibility: L2; Top 10 luxury beauty and personal care efforts of H1.
How Quiznos uses gamification to strengthen loyalty connections – Mobile Commerce Daily
Mobile Commerce Daily today - How Quiznos uses gamification to strengthen loyalty connections; Paypal brings back rewards for top shoppers.
Mobile Still Nags Google In Internet Ad World
Google’s earnings release Thursday for the second quarter, which ended in June, provided more evidence of the problem that the price advertisers pay each time someone clicks on an ad — or “cost per click,” in Google talk —...
Google’s mobile search gains jeopardized by need for streamlined experiences
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.