Top 10 mobile customer-engagement campaigns from the first half of 2014
Coca-Cola, McDonald’s and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
Domaine Chandon creates mobile ad to showcase limited-edition – Luxury Daily
Luxury Daily today - Domaine Chandon creates mobile ad to showcase limited-edition; US brands, retailers send patriotic emails to show heritage, personality.
Happy 4th of July! Let freedom ring!
Mobile Marketer will not publish on July 3 in observance of Independence Day.
Applebee’s Tap Room SMS program reinforces neighborhood-bar push – Mobile Commerce Daily
Mobile Commerce Daily today - Applebee’s Tap Room SMS program reinforces neighborhood-bar push; 7-Eleven’s Coca-Cola promotion taps mobile for a unified experience.
Mobile Minutes: In-air use, Telefonica, Songza, connected home, Facebook
Today in mobile marketing - Mobile device use in the air not taking off; Deal creating top German mobile company gets OK; Google buys streaming-music service Songza; Microsoft sides with Qualcomm in showdown over connected home; Facebook to acquire vi...
IKEA melds digital catalogs, Instagram for unique social merchandising strategy – Mobile Commerce Daily
Mobile Commerce Daily today - IKEA melds digital catalogs, Instagram for unique social merchandising strategy; EBay, Gilt prioritize fashion-first wearable tech to push sales.
MMA pivots from mobile-first to marketer-first approach
In one of the clearest signs yet that mobile marketing has arrived, the trade group tasked with bringing mobile into the forefront has relaunched itself with a marketer-first approach as opposed to a mobile-first one.
Mobile Minutes: Twitter, Facebook, emoji messaging, Blade, T-Mobile
Today in mobile marketing - Twitter officially joins Facebook, Google in offering mobile app install ads; With FbStart, Facebook hands out goodies to mobile app makers; Bye-bye, words: an emoji-only social app is coming; Blade, a helicopter-booking app...
Twitter drives brand app downloads via targeted promotions – Luxury Daily
Luxury Daily today - Twitter drives brand app downloads via targeted promotions; Mercedes-Benz outpaces competitors with digital: L2.