Audi, BMW, Burberry leveraging digital to transform businesses – Luxury Daily
Luxury Daily today - Audi, BMW, Burberry leveraging digital to transform businesses; Customer-centric culture gives competitive edge: Forrester senior analyst.
Mobile Minutes: Firefox mobile, Green Tomato Cars, Amazon Fire apps, social media hype
Today in mobile marketing - Firefox mobile OS makes big gains in emerging markets; Car service app seeks to disrupt the disruptors with permits; Amazon baits developers with $5K per Fire Phone app; Social media fail to live up to early marketing hype.
Delta converts 39pc of desktop customers to app users: report – Mobile Commerce Daily
Mobile Commerce Daily today - Delta converts 39pc of desktop customers to app users: report; Health Mart pharmacy network prescribes mobile app for health management.
Printemps takes store locator inside with geolocation mobile app – Luxury Daily
Luxury Daily today - Printemps takes store locator inside with geolocation mobile app; Tiffany explores Elsa Peretti’s career to spark collection interest.
The future of mobile shopping is not ready for prime time
What the future of mobile shopping will look like is a hot topic thanks to Amazon’s launch of the Fire phone last week, but marketers express skepticism over the phone’s ability to deliver a seamless experience and believe that working out the basics in mobile is still an issue.
More than half of retailers investing in responsive design: e-tailing group – Mobile Commerce Daily
Mobile Commerce Daily today - More than half of retailers investing in responsive design: e-tailing group; Schlotzsky’s to hone communication with guests via refer-a-friend rewards.
Mobile Minutes: LinkedIn, Apple, tablets for children, Wi-Fi security
Today in mobile marketing - LinkedIn unveils new app dedicated to job searches; Apple 'kill switch' appears to reduce iPhone robberies; Tablet geared toward children underscores power of imagination; This tool boosts your privacy by opening your Wi-Fi ...
L’Oreal’s Makeup Genius app for beauty testing focuses on experience
Beauty marketer L’Oreal Paris has released its Makeup Genius, a mobile application that allows consumers to virtually test beauty products.
Moschino encourages mobile commerce with new optimized Web site – Luxury Daily
Luxury Daily today - Moschino encourages mobile commerce with new optimized Web site; Starwood to double luxury presence in China by end of 2015.
Forrester analyst: Majority of customers will engage via borrowed mobile moments
NEW YORK – A Forrester Analyst speaking at the Mobile Research Summit: Data & Insights 2014 said that marketers will see only a portion of their customers engage on a branded mobile application and, therefore, need to be thinking about how to reach them via borrowed mobile moments.