Today in mobile marketing - Internet search company Google acquires mobile service company Divide; Walmart and T-Mobile to offer tablets with free data plans; PubMatic acquires ad serving company Mocean Mobile; WeChat, one of the world's most powerful ...
Luxury Daily today - Jean Paul Gaultier exhibit gets expanded audience through mobile app; Stuart Weitzman drives full-price ecommerce with Rent the Runway partnership.
While millennials are a potential gold mine for marketers to tap into via smartphones and tablets, convoluted campaigns that require consumers to complete multiple steps are more likely to fall flat with this demographic than others.
While phablets are still an emerging market, new data from Opera Mediaworks pinpoints some unique characteristics of these users, including that they are much heavier social media users than smartphone or tablet users.
Today in mobile marketing - LifeLock snaps shut Wallet mobile app over credit card leak fears; Facebook developing video-chat app to rival Snapchat; BlackBerry’s partnership with Foxconn signals shifting priorities; Cashless customers hold riches for retailers.
Mobile Commerce Daily today - Walmart builds ereceipts platform for better mobile in-store experiences Marriott rewards social connoisseurs in exchange for shares.
Luxury Daily today - Montblanc increases Chinese awareness with WeChat gamification; Kering builds bridge for young talent with Parsons student competition.
According to a new report, roughly two-thirds of the location data that mobile publishers pass on to advertising exchanges, and eventually to marketers, is inaccurate. Steven Jacobs notes that “The research represents the first comprehe...