Phunware’s Digby deal brings much-needed retail know-how
With mobile playing an increasingly important role in the path to purchase, Phunware has acquired Digby to significantly enhance its presence in the retail vertical.
Louis Vuitton highlights range of campaign through split mobile ad – Luxury Daily
Luxury Daily today - Louis Vuitton highlights range of campaign through split mobile ad; Saks sponsors special issue of W magazine for immersion in art world.
Mobile Minutes: T-Mobile, contextual apps, net neutrality, Nintendo
Today in mobile marketing - Revitalised T-Mobile US grabs market share; The move toward computing that reads your mind; FCC’s Wheeler facing net neutrality revolt; Nintendo's first foray into mobile will be "Mario Kart TV" Web service for 'Mario Kart 8.'
India: Cheap Smartphones, Low Bandwidth
There are a billion people in India without Internet access, 300 million without electricity, and the same number of illiterate citizens. There also are 100 million people on Facebook, 30 million on Twitter and 50 million who use WhatsApp. Caroline O&r...
Tablets Now Common In Homes With Kids
More than half of U.S. households now have tablets and three-quarters have smartphones. That the latest finding from the Donald W. Reynolds Journalism Institute mobile media poll. In households with children, 70 percent had tablets and 88 percent had s...
Navigating Downside Of Responsive Design
Shaw Media, the 163-year-old, family-owned, 100+ print and digital publication company that operates in Illinois and Iowa, opted to move quickly into the responsive design space. Ben Shaw, who is head of digital operations for the company, notes that t...
Responsive Design: Navigating Downside
Shaw Media, the 163-year-old, family-owned, 100+ print and digital publication company that operates in Illinois and Iowa, opted to move quickly into the responsive design space. Ben Shaw, who is head of digital operations for the company, notes that t...
Tech Giants Defend Net Neutrality To FCC
Amazon has joined a list of more than 100 tech firms signing a letter opposed to the FCC’s reported plan to change net neutrality rules to create faster and slower lanes. Other signers include Facebook, Google, Kickstarter, Twilio, Codecadem...
Yahoo exec: Focus on mobile moments versus engagement
NEW YORK – A Yahoo executive at the 2014 MMA Forum said that marketers need to run advertising campaigns that focus more on finding contextually-relevant moments to target consumers instead of relying on social media for engagement.
NetJets aims for readers with travel bug on New York Times via mobile ad – Luxury Daily
Luxury Daily today - NetJets aims for readers with travel bug on New York Times via mobile ad; Pure digital marketing returns on investment with $12.5B profit growth: report.