NEW YORK – A Skava executive at the Mcommerce Summit: State of Mobile Commerce 2014 said that marketers are paying too much attention to which type of technology to use when building a mobile site instead of focusing on figuring out the best user experience.
NEW YORK – A Warburg Pincus executive at the Mcommerce Summit: State of Mobile Commerce 2014 urged retailers to step up their in-store and online mobile marketing initiatives to win sales.
Today in mobile marketing - YouTube unveils Google Preferred at NewFronts event; App ticketing coming to LIRR and Metro-North in 2015; Major Snapchat update adds chatting, video calls; Kid wearables? LeapFrog debuts fitness tracker for training wheels ...
Luxury Daily today - Ferragamo examines codes with fragrance-based Tumblr page; Building for mobile-first provides better omnichannel experience: Gilt exec.
While brands including Target, GE and Urban Outfitters are nailing creating compelling Vine content, the majority of marketers’ attempts with the video application remain stuck on pushing products.
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
Today in mobile marketing - Spotify teams with Sprint on a mobile music plan; Intuit in talks to buy mobile-finance app Check; New Yahoo mail app for iPhone delivers other content as well; Hulu will soon let anyone stream shows on mobile for free.
Today in mobile commerce - HCE vs. BLE: Which has the bigger in-store potential?; U.S. Bank gets first-mover advantage with real-time person-to-person payments.
Luxury Daily today - David Yurman opens up about personal inspiration for Mother’s Day; What effect will the latest Dolce and Gabbana sentencing have on the brand?