Today in mobile marketing - Facebook acquires health and fitness tracking app Moves; Samsung Gear App Challenge launched for Gear 2; Transportation mobile app RideScout comes to Boston with real-time ride options.
Luxury Daily today - Hermès shoots for diversion over commerce in mobile ad; Facebook incorporates brand data to better target consumers.
A recent study from Rhythm NewMedia found 44.4% of U.S. smartphone/tablet owners said they would watch a mobile video ad to watch free premium content such as clips or full episodes of TV shows. But, there are frustrations, including load times that ma...
HotelTonight and Hotels.com are two early adopters of mobile application install ads that provide important learnings for marketers that are just now looking to test the growing options in this area, including new ad units from Google and Twitter.
Facebook delivered its strongest year-over-year growth in advertising in three years during the first quarter of 2014 as the social networking giant sees ongoing success in mobile, which represented 59 percent of its advertising revenue during the firs...
Today in mobile marketing - HBO to allow Amazon to stream older shows; Mobile home screen fight begins as tech giants snap up super-apps; Netflix says it opposes Comcast’s merger bid; T-Mobile continues to grow faster.
Luxury Daily today - Four Seasons Resort Maui inspires fall bookings via photo contest; 90pc of product-related online activity in China used to educate: BCG.