Today in mobile commerce - PayPal, Starbucks pilot beacon-enabled payments using Samsung wearables; Lux Beauty Boutique's mobile order value exceed Web by 28pc.
Alex Kantrowitz observes that with the digital ad industry scrambling for solutions to show it's dealing with ad fraud, some are seeing opportunity in the dilemma. Welcome, he says, to ad tech's hottest new sales pitch: "We're fraud-free!" &nb...
While mobile is growing in terms of time spent with media in the U.S., print still gets the most ad dollars with television in the second spot. A new eMarketer report says U.S. advertisers are expected to spend 10 cents per adult per hour on digital me...
Today in mobile marketing - Nokia devices to become “Microsoft Mobile” on April 25; For the first time, Android passes Apple's iOS mobile ad traffic; OpenTable is moving from 'transactional' to 'experiential'; China Mobile profit drops as costs rise with iPhone release.
Luxury Daily today - Hermès encourages app sharing with two-screen content; Four Seasons pioneers sky with branded jet.
The Washington NBC-owned station’s new feature with Taxi TV delivers passengers news, weather and entertainment updates as well as an interactive ticker.
The Washington NBC-owned station’s new feature with Taxi TV delivers passengers news, weather and entertainment updates as well as an interactive ticker.
New York’s Tribeca Film Festival is placing beacons around venues and in high-traffic areas of the city to keep film festival attendees up to date on event happenings this year.
Luxury Daily today - Barneys releases iPad-only app to create immersive digital experience; Valentino blends past with present through customizable collection.