Maserati diversifies content on mobile app to up engagement – Luxury Daily
Luxury Daily today - Maserati diversifies content on mobile app to up engagement; Zegna places emphasis on footwear in new styling series.
Study Finds Upscale Millennials Saving
A recent Nielsen study across the U.S., China, India and Brazil found that money matters to Millennials and they are saving. Millennials are now one-fourth of the world population. “Upscale” Millennial, defined for the study as those 18 to ...
Twitter Begins Ad Sales In Mobile Apps
Twitter began selling ads in mobile apps today through MoPub, the mobile ad exchange its bought last fall. AdAge reports that Twitter's advertisers will be able to buy mobile app install ads, the mobile web’s dominant form of advertisin...
Big brands hone in on Android to unlock mobile’s creative potential
Red Bull and Priceline are among a handful of brands that are taking advantage of the growing creative opportunities with Android applications as marketers begin to pour more money into the operating system.
Krug ID app creates mobile reference network for Champagne lovers – Luxury Daily
Luxury Daily today - Krug ID app creates mobile reference network for Champagne lovers; Bespoke experiential marketing still best way to target ultra-wealthy: report.
Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins – Mobile Commerce Daily
Today on Mobile Commerce Daily - Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins; 7-Eleven cranks up app downloads with mobile-exclusive sweepstakes.
Mobile Minutes: Twitter, Microsoft, kill switch, Google
Today in mobile marketing - Twitter introduces mobile app install ads and integrated ad-buying with MoPub; Buy once, play anywhere: First universal Windows apps hit Microsoft app stores; 'Kill switch' may be standard on U.S. phones in 2015; Google laun...