Agency profile: Fetch testifies for mobile’s evolution from campaign afterthought to centerpiece
London-based agency Fetch has been spreading out across the globe with offices now in San Francisco, Berlin and a site in Hong Kong on the way.
Canadians Arrest First Hacker Suspect
In the first action against a suspected Heartbleed hacker, Stephen Solis-Reyes of London, Ontario, was arrested Tuesday for taking “private information” from the Canada Revenue Agency, and computer equipment was seized from his home. The Hi...
Product ads transform search marketing but mobile potential is unfulfilled
While the growth in image-based product ads is transforming paid search marketing as Google gives them greater prominence in search rankings, the experience of several brands suggests significant untapped potential exists here for mobile marketers.
DTS says mobile marketers should focus on better audio over video
Often in mobile the bigger emphasis is placed on video quality over audio quality when delivering entertainment and brand experiences, but according to audio technology firm DTS, it should be the other way around.
How better Wi-Fi will help Burger King sell more burgers – Mobile Commerce Daily
Mobile Commerce Daily today - How better Wi-Fi will help Burger King sell more burgers; 78pc of millennials want mobile options when picking a bank: report.
Mobile Minutes: Alibaba, sticons, Tizen, WeChat
Today in mobile marketing - Bigger than Facebook? Chinese tech giant Alibaba plans U.S. IPO; Messaging app line unveils ‘sticons’; For elusive Tizen smartphone, another new launch date; Tencent WeChat and SINA Weibo: the frenemies of the Chinese mobile space.
BMW encourages Pandora listeners to build an i3 model – Luxury Daily
Luxury Daily today - BMW encourages Pandora listeners to build an i3 model; Tod’s diverges from conservative aesthetic for iconic shoe campaign.
Awash In Data, Which Really Matter?
Mathew Ingram questions what media companies should be looking at for data on readers and attention now that the industry can measure just about anything. “So, if publishers and media companies shouldn’t be looking at raw page views...and t...