A new eMarketer report, “Desktop Search 2014: Marketers Find a Balance with Mobile,” says desktop search remains in the top spot for marketers and promises to be there through this decade. But, the report also finds that with a mobile revol...
How mobile helped Macy’s increase brand value more than 300pc, Urban Outfitters tackles Web to mobile gap with community-building app features, American Express, Coupons.com court retailers with new digital offerings, Saks highlights individual brands with set of mobile ads - Luxury Daily
While beacons promise a significant improvement over first attempts at real-world brand engagements via mobile, there is still a long way to go in enabling seamless interactions.
Marc by Marc Jacobs is searching the social media airwaves for a model to star in its first ad campaign under new leadership.
Italian fashion label Gucci went West for its latest social video to capture its Techno Color sunglasses in the midst of West Hollywood.
Luxury Daily today - Mandarin Oriental looks for guest hot spots with Sina Weibo contest; Fendi, Missoni, Prada boost interior line awareness with Salone del Mobile events.