Mobile TV won’t thrive if broadcasters don’t push it rather than wait for other segments of the industry, such as electronics manufacturers, to take the lead, according to NAB Show panelist Salil Dalvi of NBCU Digital Distribution. But Hubb...
Luxury Daily today - Hermès creates origami app to accompany print magazine; Maintain local relationships in frenzy of obtaining new customers, urges Cartier exec.
Today in mobile marketing - Twitter to acquire Android lockscreen app Cover; Amazon debuts 'Dash' stick for scanning, adding groceries to AmazonFresh; Lenovo buys mobile, 3G, LTE technology patent portfolio; Qualcomm adds fastest ever 64-bit Snapdragon...
Attracting the attention of the hands-on, mobile student is a creative task many brands struggle to connect with.
NEW YORK - Univision and Interactive Advertising Bureau executives at the 2014 IAB Mobile Marketplace gave a sneak peek at some new research that could unlock marketing opportunities with millennial Hispanics.
The Local Media Association has changed its bylaws to create a new class of membership called "Local Media Members." The association announced that this new class will allow non-newspaper media companies such as TV stations, radio stations, directory p...
The investment of La Presse +, an iPad-only app from Montreal’s La Presse newspaper, is a big one: $36 million (about $40 million Canadian) and roughly 100 new staffers ranging from programmers and developers to a small fleet of videographers. Bu...
Millennial moms are a lucrative demographic for mobile marketers, but brands need to shift from pushing aggressive coupons and offers to using more content-heavy strategies to win over this group.