Mobile Commerce Daily today - Tesco pivots iBeacon focus towards customer service. Will others follow?; Yogen Fruz treats customers with new mobile payment option.
Gannett, Fairfax Media, MittMedia and Bennett, Coleman and Co. Ltd. are the four regional winners of the excellence in media innovation global awards from the International News Media Association. A global winner will be selected from the four and...
A year ago, Calkins Media generated zero revenue from online video at its two newspapers in Bucks County, Pa. Today, it is bringing in $40,000 per month and area cable operators are eyeing its two daily newscasts as the nucleus of a potential hyperloca...
PCs and laptops have remained the primary tools of the trade when in the office, eMarketer reports, but this paradigm is rapidly shifting, altering the budgets, strategies and tactics of B2B marketers. A new eMarketer report says workplace technology t...
eMarketer reports U.S. use of smartphones is catching up with the United Kingdom, one of the more advanced mobile markets in the world. eMarketer expects 65 % of U.S. mobile phone users, or 51.4% of the population, to use a smartphone at least monthly ...
Today in mobile marketing - Red Sox seek younger fans via mobile technology; Consumers are still seeing seams in the mobile wallet; More Wi-Fi is better: FCC expands use of 5GHz spectrum; Mobile video viewers spend majority time watching long-form cont...
Mobile Commerce Daily today - How the 5 biggest QSRs are leveraging mobile payments; RetailMeNot expands beyond push strategy with sports complex partnership.
Cards for photos, application installs, products and other categories have been introduced by Twitter over the past year, giving marketers a way to more deeply engage mobile consumers with added information and interactivity.