Comedy Central debuts first fully-programmed mobile app
Viacom-owned Comedy Central is unveiling its first application that makes its programming mobile, with Corona and Unilever supporting the launch.
Mobile search spend to hit $17B by 2018: study
Although mobile Web will continue to dominate search budgets in the next four years, there will also be a shift towards more in-application spend, according to a new study from Juniper Research.
Lanvin strengthens relationship with Japanese consumers through new Twitter account – Luxury Daily
Luxury Daily today - Lanvin strengthens relationship with Japanese consumers through new Twitter account; Cartier reassures consumers during renovations via temporary Fifth Avenue boutique.
Making First-time Visitors Loyal Readers
Michael Silberman, New York Mag.com’s general manager, is trying to figure out how to nudge visitors who visit a website for the first time into returning. Sam Kirkland reports that last year 46 million Web users visited New York magazine’s...
Viewable Impressions Now New Metric
The Media Ratings Council has issued a new metric for online advertising. Alex Kantrowitz writes in AdAge that the online ad industry has worked hard over the past few years to establish a new metric because between 30% and more than half of all o...
How Mobile May Flip The Money Switch
As news consumers gravitate toward mobile in troves, the question at many media companies is whether dollars, not dimes or pennies, will follow. An audience-inventory problem persists in mobile because supply far outweighs advertiser demand for mobile ...
Weather applications explore more tightly integrated user experiences
Early leaders in mobile marketing, AccuWeather and The Weather Channel are exploring new mobile user experiences to more deeply integrate their strategies.
What to expect at IAB Mobile Marketplace
Brands, marketers and agencies will meet in New York to discuss the challenges and opportunities that mobile presents at the Interactive Advertising Bureau’s Mobile Marketplace on April 7.
Mobile Minutes: Snapchat, mobile dating, Apple, Twitter
Today in mobile marketing - Snapchat grows up: How college officials are using the app; Online and mobile dating face privacy, safety concerns; Apple sued Samsung, but Google, too, is a foe; Twitter is killing itself in order to grow and please Wall St...