The Donald W. Reynolds Institute at the University of Missouri is running a journalism automation experiment March 31 on a Wordpress site with a PublishThis content curation plug-in. Ten students will listen to symposium presentations, then discover an...
According to new figures reported by eMarketer, Instagram use in the U.S. has climbed rapidly, reaching levels close to Twitter. The research found use particularly high on smartphones and among millennials and Gen Xers.
As more marketing spend and ad tech technology moves towards programmatic, the growth in mobile is significant, but ad buying still requires a human media buying component to deliver personalized, relevant ads.
Today in mobile marketing - Smartphones, the disappointing miracle; Facebook eyes using drones to deliver Internet; BlackBerry goes green thanks to smaller than anticipated loss; Telus’s decision to shut Public Mobile angers consumers.
Mobile Commerce Daily today - McDonald’s widens support of mPOS to drive delivery sales; PayPal international expansion of in-store mobile payments comes to Toronto.
Luxury Daily today - LiveLux retools consumer, sales associate bond via mobile connectivity; Expert content lifts purchase intent more than branded user-generated media.
SAN FRANCISCO – A Kiip executive at the ad:tech San Francisco 2014 conference said that the same rules for unobtrusive, contextually-relevant advertising in mobile will have a bigger impact in connected device experiences.
Today in mobile marketing - Microsoft CEO unveils office for iPad in mobile-app push; Billboard and Twitter partner to create 'Billboard Twitter Real-Time Charts'; Consortium wants standards for ‘Internet of Things'; Data point: Android is on pace to take over the world by 2015; Amazon plans free streaming media service.
Luxury Daily today - Finding ways around the standard mobile banner ad; 64pc of urban Chinese say craftsmanship most defines luxury: study.