On Wednesday night, Twitter began rolling out a new platform for hosting video that gives iPhone and Android phone users previews of video clips in their feeds and allows them to play a clip with a single click.
Today in mobile marketing - European panel adopts "net neutrality" and mobile roaming rules; Samsung, Google race to woo smartwatch app makers; Report: Google's mobile ad prices now on a steep rise; Washington Elementary adds Tablet Time to kindergarte...
Razor’s new application that pulls together social media, content and commerce is the latest example of how brands targeting younger demographics need to create compelling all-inclusive mobile experiences.
The potential for brands in pairing mobile with celebrity endorsements is not only significant – think Samsung’s win with Ellen DeGeneres’ Oscars' selfie – but also increasingly important as brands’ organic reach on social continues to nose-dive.
Luxury Daily today - Hang w/ enhances the impact of celebrity ambassadors; Fashion critic musical chairs symbolic of New York Times' rebranding efforts.
Television shows are the most watched type of video in the U.S., and are a top content choice on alternate screens, according to research released by Vubiquity. In addition, a majority of video service subscribers found the ability to download cu...
Once reserved for short clips, big brands including General Mills and Pepsi are betting on full-length mobile video as consumers increasingly become more comfortable watching content on their smartphones and tablets.
Luxury Daily today - Quintessentially Lifestyle app uses geolocation to curate concierge experience; Saks embraces US retail trend of permanent free shipping.
Mobile is now media's main event and it's giving newspapers a chance to make up for their digital missteps. A panel of newspaper executives speaking at the NAA's mediaXchnage in Denver on Monday stressed the importance of mobile development and warned ...
While executives are still experiencing some difficulty embracing mobile, digital and social, the future looks promising with 84 percent of chief innovation officers planning to invest more in mobility in the next few years, according to a new report f...