Trulia centers $45M multichannel campaign around app downloads
Trulia is launching its first national marketing campaign today that leverages television, online, mobile and radio to drive application downloads during the peak home-buying season.
MindStream exec: Mobile has profound impact on CMO, CIO relationship
NEW YORK - A MindStream executive at the fifth annual Mobile Marketing Day conference said chief marketing officers and chief information officers are coming together like never before in response to the significant changes brought about by mobile.
Baselworld 2014 mobile app encourages social sharing – Luxury Daily
Luxury Daily today - Baselworld 2014 mobile app encourages social sharing; Young affluents provide the best growth potential: study.
Mobile Minutes: Virgin Mobile, Facebook, Amazon, fast-food giants
Today in mobile marketing - Optus, Virgin Mobile suffer major mobile outage; Facebook unveils video ads to court TV’s market; Amazon opens up its service for streaming games and mobile apps from the cloud; Fast-food giants finally dip toes in GrubHub's order-by-app world.
Report: Desktop Search To Fall $1.4B In 2014
Desktop search in the U.S. is poised for a significant decline this year as paid clicks on Google shift toward mobile devices, according to new figures from eMarketer. The firm estimates that desktop search ad spending will drop $1.4 billion this y...
P&G, Coca-Cola eye bigger role as mobile video producers
In a sign of mobile’s growing importance for video content consumption, Procter & Gamble and Coca-Cola are reportedly looking at building branded video streaming channels in India as an alternative to television ads.
Burberry affirms Instagram’s sway via campaign announcement – Luxury Daily
Luxury Daily today - Burberry affirms Instagram’s sway via campaign announcement; Aston Martin packs app with bespoke options.
Mobile Minutes: Instagram, in-app purchases, Google, billion-dollar apps
Today in mobile minutes - Instagram releases faster, more responsive Android app; How to disable or limit in-app purchases in iOS; Google sees no evil in children's app binges; 3 secrets to building billion-dollar apps.