The New York Times is planning to introduce a group of new digital products for subscribers willing to pay for exclusive content, a Times executive told the Digital Media Strategies conference Tuesday. The price, however, will be lower than the current...
HBO's Internet video service,HBO Go, can now be used on Sony Computer Entertainment America’s PlayStation 3 consoles, but it still isn’t available for the newer PlayStation 4. Netflix has been on PlayStation 3 for about five years and PS4 s...
While one of mobile’s more significant benefits for marketers is making possible a wealth of new consumer insights, a showdown may be imminent over who owns the consumer data generated by mobile.
Today in mobile marketing - SMS is best: Your mobile priorities might be overrated, underperforming; Augmented reality finally starts to gain traction; For Samsung, Ellen DeGeneres' Oscars selfie is a triumph; T-Mobile BlackBerry trade-in offer leads ...
Luxury Daily today - Wynn Las Vegas celebrates signature production via Instagram contest; As polo season unfolds, luxury brands secure sponsorships.
SAN ANTONIO, TX — Retailers are betting on more personalized and integrated in-store mobile experiences this year to own the shopper, according to experts at eTail West 2014.
SAN ANTONIO, TX – Although panelists at eTail West 2014 remained split on the investments and benefits needed to pour into responsive design, some brands such as Travelocity are seeing success with the Web development technique in moving mobile transactions from iOS to Android for the first time.
Mobile Commerce Daily today - Staples exec pinpoints accordion-style checkout to win mobile conversions; Amex EveryDay Card makes mobile a key focus to target multitaskers.
SAN ANTONIO, TX — While beacons are getting a lot of buzz and attention, retailers are still struggling to figure out exactly how to leverage the technology, and eTail West speakers and attendees were split on the exact use case.