SAN ANTONIO, TX — A Shutterfly executive at eTail West said that the company sees a spike every time it sends out push notifications with flash sales, but the marketer still tries to avoid overwhelming consumers with too many notifications.
Today in mobile marketing - Volvo, Mercedes and Ferrari demo Apple's CarPlay in Geneva; RPT-Automakers tap smartphone technology in battle over city cars; Google’s modular smartphone, Project Ara, could go on sale next year for $50; Pharma brands have strong tablet-rep deployment, yet campaigns remain rudimentary in 2014.
Luxury Daily today - Lexus joins the fight against childhood cancer via bold IS campaign; Anya Hindmarch creates star chart generator for planetary-themed line.
The live video through the Watch ABC app was "down nationwide due to a traffic overload/greater than expected," a network rep said in an email. As of 10:45 p.m. Eastern, the feeds were back up.
While many marketers grasp the significant potential in mobile to reach consumers in new and exciting ways, mobile ads that lack creative vision or the proper execution still abound, hurting campaign performance and damaging brand perception as mobile ...
Mobile Commerce Daily today - Sephora builds out Instagram-like commerce feature to retain loyalty members; Mobile wallet users make fewer than five purchases per month: report.
Luxury Daily today - Gucci builds accessory awareness via multiple mobile efforts on WWD; Barneys highlights ties to Dries Van Noten with Parisian museum exhibit.
Today in mobile marketing - Saudi women welcome taxi app Uber; NatWest suffers "payday" mobile banking crash; A smartphone that tries to slip you off the grid; Arlington plans to give every student a tablet.