A NASCAR executive who spoke during a Mobile Marketer webinar yesterday said that brands missed out during the Super Bowl by not having a clear call-to-action that brought a commercial from being a check in a box to a definitive return on investment.
It has been a bad week for wireless carriers, with moves by MasterCard and Visa likely to diminish their role in mobile payments while Facebook’s WhatsApp acquisition pushes carriers farther to the sidelines of mobile messaging.
Today in mobile marketing - Hate Uber? Sidecar wants to be your friendlier alternative; Yahoo introduces service for buying mobile ads; Oral-B will launch a £199 smartphone toothbrush this June; New Google Wi-Fi app could automatically log you into Starbucks and other private hotspots.
Luxury Daily today - Porsche looks to augmented reality for immersive Panamera experience; British Vogue, Harrods join forces to propel fashion-forward agenda.
Mobile Commerce Daily today - Target, big brands team up to convert mobile gaming into commerce; Best Buy competes with online giants via Ibotta deals.
Some of the largest Internet companies — including Apple, Yahoo, Google and Microsoft — are rushing to either acquire or strike licensing deals with smaller, location-based mobile platforms. The trend underscores the importance of locati...
As the smartphone becomes ubiquitous, newspapers are aggressively developing new products and services to capture audience and advertising. “The smartphone audience tidal wave has lifted the audience for newspaper digital content to new height...
Facebook is taking the long view with its purchase of the popular smartphone messaging service. WhatsApp has 450 million monthly users, 70% of whom use it every day. The service is adding a million new users a day. There are 19 billion messages ...
Facebook is acquiring mobile messaging company WhatsApp for about $16 billion, plus $3 billion in stock grants, as the social-networking firm looks to boost the overall time users spend on its properties. The price tag for the deal comprises $4 billi...
Today in mobile marketing - Wireless system could offer a private fast lane; Asian messaging services like Line and WeChat challenge mobile hierarchy; 10 million Canadians use Facebook on mobile every day, some 20+ times a day; Microsoft OneDrive launc...