Chloé strengthens fragrance reach with Nordstrom mobile ad on The Cut – Luxury Daily
Luxury Daily today - Chloé strengthens fragrance reach with Nordstrom mobile ad on The Cut; Fendi prepares drones to film fashion show live-stream.
Can Google win mobile commerce with sound authentication?
Google’s acquisition of sound-based authentication technology fuels yet another war between Apple and the search giant, but with recent data breaches and a plethora of existing payment options, retailers and brands may not be ready to get on board yet.
Mobile Minutes: Firefox, apps and storefronts, Airtel and Loop Mobile, job seekers
Today in mobile marketing - Firefox OS sinks its teeth into low-end smartphones; What mobile apps can learn from traditional storefronts; Airtel to buy Loop Mobile; Job seekers' secret weapon: Mobile devices, not the Web.
Marc Jacobs fetes fall/winter 2014 collection with New York Times effort – Luxury Daily
Luxury Daily today - Marc Jacobs fetes fall/winter 2014 collection with New York Times effort; Greenpeace urges luxury fashion brands to clean up production by 2020.
Meredith Teams With Kiip On Mobile Rewards
Meredith Corp. has begun serving coupons in its Must-Have Recipes app for the iPhone, courtesy of a new partnership with mobile rewards network Kiip. The deal will provide app users with in-store coupons, product samples and other incentives from vario...
Digital A Vital Part Of Station Sales Arsenals
The rise of mobile viewing platforms means TV stations have new tools to offer advertisers who want to reach viewers no matter where they are. And it means stations can offer a greater variety of options — and price points — to potential...
EHarmony taps mobile for bigger role in dating experience
Looking to update its mobile experience, eHarmony decided to launch a new Datebook feature to its iPhone application that lets users plan a date using resources such as Foursquare.
How Target, Caribou Coffee use mobile social to spark in-store excitement – Mobile Commerce Daily
Mobile Commerce Daily today - How Target, Caribou Coffee use mobile social to spark in-store excitement; Starwood Hotels sees mobile bookings grow at unprecedented rate.
Lancôme, Estée Lauder make top 10 in France Beauty report: L2 – Luxury Daily
Luxury Daily today - Lancôme, Estée Lauder make top 10 in France Beauty report: L2; Influx of smart watches unlikely to halt traditional horology.
Meredith Teams With Kiip On Mobile Rewards
Meredith Corp. has begun serving coupons in its Must-Have Recipes app for the iPhone, courtesy of a new partnership with mobile rewards network Kiip. The deal will provide app users with in-store coupons, product samples and other incentives from var...