Today in mobile marketing - Stripe and Square face complexity abroad; Deutsche Telekom faces tough call on U.S. mobile exit; Alipay tops in mobile paying; Latinos lead U.S. smartphone use.
The fifth annual Mobile Marketing Day in New York on March 13 will delve into what tactics and strategies database and direct marketers can use to tightly mesh mobile into the marketing mix.
Brands are embracing Valentine's Day to create long-lasting relationships with consumers, but the challenge is to stand out in a sea of romantic-themed campaigns.
Luxury Daily today - Lexus affirms TV commitment with branded channel; Bottega Veneta crafts doll-inspired mannequins for global storefronts.
More than 54,000 photos were submitted by consumers from around the world via social media sites such as Twitter, Weibo and Wiexin as part of a recent HTC One campaign.
With more than 700,000 Shazams during the Super Bowl and a revamped iOS application, Shazam is placing itself as an attractive option for second-screen marketing by providing its growing user base with added value.
Luxury Daily today - Dior introduces fragrance using fairy tale cues; Manolo Blahnik touts timelessness of shoes with Victorian storyscape.
David Cohn, founder of news app Circa, answers those who think the app just breaks news into mobile friendly chunks: "What we're really doing at Circa is adding structure to information — and it could be the most powerful thing we do."
The broadcaster, with its new Raycom Innovation Group, is using digital solutions to confront new challenges to its core business. Joe Fiveash, new corporate VP of digital, strategy and business development, and Pat LaPlatney, group VP, explain the ...
Today in mobile marketing - Microsoft under Nadella: Reimagining mobile and cloud, finally; HTML5 trumping iOS among app developers in emerging mobile markets; Smartphone "kill switch" proposed by California legislators; Argentines become citizen-cops ...