Yahoo's former chief revenue officer Michael Barrett has joined mobile ad company Millennial Media as its new CEO. Barrett joined Yahoo in June 2012 and left later that year after Henrique de Castro was appointed to oversee all sales and media. At Mill...
The games are station branded and offer opportunities for sponsor messages and user engagement. The company will release new games quarterly, allowing stations to plan for promotion and sales.
Today in mobile marketing - A pivot could save your mobile app from failing; Samsung’s profit drops as Apple squeezes mobile sales; South Korea to banish bloatware from smartphones; Windows hybrid makers: It's all about the tablet.
Mobile Commerce Daily today - Is mobile failing at driving in-store traffic?; Starbucks inches in on 5M mobile weekly transactions.
Luxury Daily today - Audi app tracks miles to help business travelers balance expenses; Versace takes center stage on Lady Gaga fan site to show authenticity.
NPR's Paul Haaga and American Public Media Group's Jon McTaggart say FM chips in smartphones would better serve the public in times of crisis. "Now is the time for major cell carriers and manufacturers to activate FM chips in their mobile phones," th...
BIA/Kelsey on Thursday revealed its list of 15 picks and preictions for local media for 2014. The firm predicts a shift from smaller SMBs away from purchased media to other marketing outlets, primarily social media and transaction marketing. Among othe...
While Facebook has previously tested serving ads in third-party mobile apps, a current test recently revealed by the social network resembles a mobile ad network as the company is working directly with a few advertisers and publishers instead of using ...
With iPhone users spending longer periods of time reading email than Android users, marketers need to step up their real-time content strategy to turn browsing into action, according to a new report from Movable Ink.
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, Feb. 20 focused on mobile and advertising lessons learned from Super Bowl XLVIII. Speakers include senior executives from NASCAR, DDB Chicago and Zoove.