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How Facebook Owns Mobile

By | August 2nd, 2016|Mobile|

More than a billion people access the platform on mobile on a given day, and 84% of the company's ad revenue comes from mobile. Davey Alba looks at how Facebook's mobile domination -- not just on its own platform but via WhatsApp and Messenger -- has m...

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Social engagements with brands continue to grow in volume, sophistication: Forrester

By | August 1st, 2016|Mobile|

In 2016, 76 percent of online adults in the United States engage with companies on social media, up from 68 percent a year, while consumers’ social savviness is also on the rise, according to new research from Forrester Research.

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Social engagements with brands continue to grow in volume, sophistication: Forrester

By | August 1st, 2016|Mobile|

In 2016, 76 percent of online adults in the United States engage with companies on social media, up from 68 percent a year, while consumers’ social savviness is also on the rise, according to new research from Forrester Research.

Comments Off on Social engagements with brands continue to grow in volume, sophistication: Forrester

Mobile Minutes: Uber and Didi; Geofilters ramp up; Transformers game; Mobile fees

By | August 1st, 2016|Mobile|

Today in mobile marketing – Uber’s efforts to build Chinese business ultimately fail against homegrown rival Didi; Snapchat geofilters could become the new hashtag; Transformers massive mobile game launching in 2017; Telecoms consider fee hikes, as fierce price war plays out.

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Mobile Minutes: Uber and Didi; Geofilters ramp up; Transformers game; Mobile fees

By | August 1st, 2016|Mobile|

Today in mobile marketing – Uber’s efforts to build Chinese business ultimately fail against homegrown rival Didi; Snapchat geofilters could become the new hashtag; Transformers massive mobile game launching in 2017; Telecoms consider fee hikes, as fierce price war plays out.

Comments Off on Mobile Minutes: Uber and Didi; Geofilters ramp up; Transformers game; Mobile fees

Social engagements with brands continue to grow in volume, sophistication: Forrester

By | August 1st, 2016|Mobile|

In 2016, 76 percent of online adults in the United States engage with companies on social media, up from 68 percent a year, while consumers’ social savviness is also on the rise, according to new research from Forrester Research.

Comments Off on Social engagements with brands continue to grow in volume, sophistication: Forrester

Mobile Minutes: Uber and Didi; Geofilters ramp up; Transformers game; Mobile fees

By | August 1st, 2016|Mobile|

Today in mobile marketing – Uber’s efforts to build Chinese business ultimately fail against homegrown rival Didi; Snapchat geofilters could become the new hashtag; Transformers massive mobile game launching in 2017; Telecoms consider fee hikes, as fierce price war plays out.

Comments Off on Mobile Minutes: Uber and Didi; Geofilters ramp up; Transformers game; Mobile fees