That's according to an Interactive Advertising Bureau study released Thursday, which also found that 15 percent of mobile consumers use blockers to remove ads from publishers' website. Of the 1,493 adults who looked at ads, a total of 33...
That's according to an Interactive Advertising Bureau study released Thursday, which also found that 15 percent of mobile consumers use blockers to remove ads from publishers' website. Of the 1,493 adults who looked at ads, a total of 33...
Mobile ads brought in 84 percent of the $6.2 billion in advertising revenue generated by Facebook during the second quarter, an increase from 76 percent a year ago that highlights the social media platform’s significant strength in connecting on-the-go consumers with marketers.
Mobile Commerce Daily today - McDonald’s supersizes mobile sales strategy with 5M installs in Q2; Walmart advances app with Canada rollout and download incentive.
Today in mobile marketing – Subscriber additions drive T-Mobile's profit beat, forecast; Pandora adds concert ticket notifications as first step of Ticketfly integration; Pinterest steals away one of Snapchat's advertising gurus; Venmo users can make purchases, split checks.
Luxury Daily today - Jaguar Land Rover invests in in-seat experience with tech research expansion; Amazon maintains market, but counterfeiting, discounting prevent luxury entry.