Mobile Commerce Daily today - Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools; Poshmark expands social merchandising to men’s, children’s fashion categories.
Luxury Daily today - Retailers must prioritize SEO, emails and guided selling to drive growth; Balmain army reenlists Kanye West for fall ads.
Luxury Daily today - Retailers must prioritize SEO, emails and guided selling to drive growth; Balmain army reenlists Kanye West for fall ads.
Mobile Commerce Daily today - Push notifications, mobile appointment booking dominate back-to-school commerce efforts; Visa, PayPal consolidate audiences to streamline mobile payments, enhance security.
Today in mobile marketing – Apple Watch sales fall 55pc in second quarter, IDC report says; Redbox testing new streaming service (exclusive); Google’s new app brings hundreds of museums to your phone; Banking via Web sites in decline as mobile apps take over.
Luxury Daily today - Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy; Gucci enlivens Ace sneaker through conceptual camerawork.
With few marketers rating their mobile experiences as excellent, many hope to get it right the second time. Watch this video for the full analysis.
With few marketers rating their mobile experiences as excellent, many hope to get it right the second time. Watch this video for the full analysis.