Mobile Commerce Daily today - Why September is the best month for acquiring mobile customers; Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise.
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.
Today in mobile marketing – EBay raises forecasts a year after PayPal split; Spotify launches programmatic audio ad buying globally; Amazon tip-toes into banking business; Tinder launches Social to let users hang out in groups.
Luxury Daily today - Compass app brings market reports directly to consumers and agents; Perfume marketing based on nostalgia syncs best with consumer behavior.
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.
Today in mobile marketing – EBay raises forecasts a year after PayPal split; Spotify launches programmatic audio ad buying globally; Amazon tip-toes into banking business; Tinder launches Social to let users hang out in groups.
Mobile Commerce Daily today - Why September is the best month for acquiring mobile customers; Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise.
Luxury Daily today - Compass app brings market reports directly to consumers and agents; Perfume marketing based on nostalgia syncs best with consumer behavior.
The Reuters Institute's Nic Newman says that as mobile readership grows, it's crucial for news organizations to keep their eyes on some emerging dynamics that will be crucial for audiences. Notifications are "increasingly important" in that space and s...
The Reuters Institute's Nic Newman says that as mobile readership grows, it's crucial for news organizations to keep their eyes on some emerging dynamics that will be crucial for audiences. Notifications are "increasingly important" in that space and s...