About a year ago, Microsoft set a goal of reaching one billion Microsoft 10 users by mid-2018. The company now admits this goal is most likely unattainable. The problem is a lack of Windows smartphones, which represent just 3% of the market, Mary Jo Fo...
About a year ago, Microsoft set a goal of reaching one billion Microsoft 10 users by mid-2018. The company now admits this goal is most likely unattainable. The problem is a lack of Windows smartphones, which represent just 3% of the market, Mary Jo Fo...
Pokémon Go has shown us the potential of augmented reality in gaming. Now, it's setting the template for advertising through augmented reality. The game will soon introduce sponsored locations, putting Pokéstops in businesses willing...
Pokémon Go has shown us the potential of augmented reality in gaming. Now, it's setting the template for advertising through augmented reality. The game will soon introduce sponsored locations, putting Pokéstops in businesses willing...
Luxury Daily today - Understanding social media can help marketers develop versatile creative: Facebook; Top 10 luxury retail efforts of H1.
Mobile Commerce Daily today - Masterpass arrives in stores and messages, potentially boosting mobile payments; Target drives in-store patio furniture sales with local inventory ads: Google.
Today in mobile marketing – US FCC votes to advance next-generation 5G networks; An open letter from technology sector leaders on Donald Trump’s candidacy for president; Japanese chat app operator Line Corp soars in New York debut; Twitter signs another live sports deal: Pac-12 to live-stream 150 events next season.
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.