Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs – Luxury Daily
Luxury Daily today - Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs; Brioni pops up at Dover Street Market to showcase new attitude.
Mobile Minutes: Shyft gains traction; Planet of the Apps; In-flight entertainment; ABC streaming remains free
Today in mobile marketing – Starbucks baristas want control over their hours. There's an app for that; Apple calls for developers to star in reality show Planet of the Apps; Virtual reality and Netflix: The future of in-flight entertainment is coming; ABC relaunches free streaming service with 7 short-form originals, full seasons of 38 older shows.
For mobile video success, start with concept, not length – report
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman ...
Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter – Mobile Commerce Daily
Mobile Commerce Daily today - Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter; Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty.
Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs – Luxury Daily
Luxury Daily today - Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs; Brioni pops up at Dover Street Market to showcase new attitude.
Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter – Mobile Commerce Daily
Mobile Commerce Daily today - Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter; Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty.
Mobile Minutes: Shyft gains traction; Planet of the Apps; In-flight entertainment; ABC streaming remains free
Today in mobile marketing – Starbucks baristas want control over their hours. There's an app for that; Apple calls for developers to star in reality show Planet of the Apps; Virtual reality and Netflix: The future of in-flight entertainment is coming; ABC relaunches free streaming service with 7 short-form originals, full seasons of 38 older shows.
For mobile video success, start with concept, not length – report
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman ...
Google brings retailers, users closer with suite of new mobile products
With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.