Today in mobile marketing – Brexit vote: What the UK leaving the EU means for tech; YouTube launches mobile live streaming; The New York Times' VR fare nabs Cannes Mobile Lions Grand Prix; German court hands Springer partial victory in ad-blocking case.
AT&T, American Express and Marriott are treating mobile as an opportunity to gain more data about customers – not just another marketing channel – so they can offer utility. Watch this video for the full analysis.
Luxury Daily today - Harrods supersizes shopping tote ahead of annual summer sale; High-net-worth individuals’ assets to pass $100tn by 2025: Capgemini.
Two of the mobile industry’s largest trade associations, GSMA and CTIA, are pooling their resources to create a new large-scale conference highlighting the United States mobile industry and its impact around the world.
Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.
Mobile Commerce Daily today - Amazon makes it harder for retailers to ride Prime Day’s coattails; Boots uncaps IBM’s inventory-based analytics platform for iOS shopping app.
The former managing directors of the Mobile Marketing Association’s North America and Europe operations have expanded their mCordis Inc. effort to debut a new thought-leadership positioning for marketing called The Connected Marketer.
NEW YORK – An executive at American Express’ LoyaltyEdge at Forrester’s CXNYC 2016 emphasized that it is imperative to make mobile and digital interfaces as sleek and helpful as possible, allowing customers to quickly complete their tasks without getting in the way.