NEW YORK - A Forrester analyst at Forrester’s CXNYC 2016 explained that mobile is a prime platform for hackers to commit fraud against marketers' customers, especially for retailers that have rushed applications to market.
Today in mobile marketing – Get ready: Mobile World Congress is coming to the US; This ad firm that tracked kids got smacked with a $4M fine; Unlike Apple Pay, new Samsung mobile payment system won't charge banks; Vine’s new GM Hannah Donovan on monetization, competition and its future at Twitter (Exclusive).
Luxury Daily today - Retail’s dismal state intertwined with lagging store, management relationship; Burberry brings artisans in-store to personalize retail experience.
Mobile Commerce Daily today - Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping; Forrester analyst: Simplified, speedy experiences trump optimizing for conversions.
Luxury Daily today - Valentino teases menswear show through branded dictionary; HENRYs provide answer to retail’s slowed growth: report.
Mobile Commerce Daily today - Wells Fargo exec: Drive mobile value through simplicity; IBM exec: Anticipating purchase intent requires 360-degree view of customers.
Today in mobile marketing – Mobile virtual reality breakthrough means Gear VR could soon be as powerful as Oculus Rift; Twitter launches mobile app for video creators; Instagram hits 500 million monthly users; Samsung to invest $1.2B in Internet of Things startups and research in US.
NEW YORK - A Forrester analyst at the research company's CXNYC 2016 stressed the importance of avoiding treating mobile as just another channel and instead tapping mobile for its data abilities to meet the needs of consumers while bringing added utili...
Luxury Daily today - Anya Hindmarch gets pixelated for UGC photo-editing app; Brazil’s state of emergency reflects dismal outlook despite impending Olympics.
Mobile Commerce Daily today - Virgin extends gamified app across all brands, signaling new loyalty model; StubHub leaps into virtual reality-enabled commerce with new app feature.