Today in mobile marketing – Advertisers try new tactics to break through to consumers; Twitter buys Magic Pony Technology to expand in machine learning; Walmart in talks to sell Chinese ecommerce business to JD.com; Meet Apple's 12 best app winners.
CANNES, France – This publication's correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France.
The switch will happen a year earlier than expected according to a new ZenithOptimedia report released Monday. It expects a $99.3 billion global spend on mobile internet advertising in 2017, Reuters reports, 2% more than will be spent on desktop. ...
The switch will happen a year earlier than expected according to a new ZenithOptimedia report released Monday. It expects a $99.3 billion global spend on mobile internet advertising in 2017, Reuters reports, 2% more than will be spent on desktop. ...
As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to i...
Luxury Daily today - WeChat offers underused direct-marketing possibilities for brands: L2; Wait time between runway and retail is consumer turn off: Fashionbi.
Mobile Commerce Daily today - Shopping apps slim down, running risk of inhibiting experience; PREIT taps mall-wide mobile loyalty for greater personalization.
Today in mobile marketing – Microsoft boosts its chatbot future by acquiring Wand Labs; Snapchat readies Real Life, an online tech magazine; Why leaving EU would be disastrous for UK digital scene; Apple iPhones found to have violated Chinese rival’s patent.