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Is the excitement around digital marketing opportunities distracting from the product? – Luxury Daily

By | June 9th, 2016|Mobile|

Luxury Daily today - Is the excitement around digital marketing opportunities distracting from the product?; True luxury is being able to shop on your own time: Net-A-Porter exec.

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Mobile Minutes: CurrentC exits; Facebook pushes Messenger; YouTube’s transformation; Smartphone growth slows

By | June 8th, 2016|Mobile|

Today in mobile marketing – Apple Pay rival CurrentC closing up shop for now; Facebook wants all of you on Messenger – now; YouTube’s Susan Wojcicki on transforming the video service; Smartphone growth to hit single digits this year.

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Contextual Web trumps responsive design for mobile-first experiences: Forrester Research

By | June 8th, 2016|Mobile|

Responsive Web design, a darling of marketers, falls short on delivering artful mobile experiences, putting pressure on marketers to start thinking differently and deliver contextual browser-based engagements, according to a new report from Forrester R...

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Discipline and digital drive growth as consumers begin dictating relationships: Deloitte – Luxury Daily

By | June 8th, 2016|Mobile|

Luxury Daily today - Discipline and digital drive growth as consumers begin dictating relationships: Deloitte; Louis Vuitton, Hermès and Chanel only houses to record growth: report.

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Gap unzips summer sales with mobile passport for earning badges, winning prizes – Mobile Commerce Daily

By | June 8th, 2016|Mobile|

Mobile Commerce Daily today - Gap unzips summer sales with mobile passport for earning badges, winning prizes; Smartphone-reliant shoppers would buy more with in-store mobile tools: report.

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Express, Lexus seek bigger results from less-intrusive Pandora ads

By | June 7th, 2016|Mobile|

This summer, Express and Lexus Dealer Association are beta testing muted mobile video ads and a new native mobile display canvas on Pandora, which wants to deliver more compelling ad experiences for listeners while helping brands look beyond impressions.

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Mobile Minutes: Social media time shrinks; Snapchat redesigns; Verizon eyes Yahoo; T-Mobile’s loyalty program

By | June 7th, 2016|Mobile|

Today in mobile marketing – People are spending much less time on social media apps: report; Snapchat redesigns app to shift attention to media channels; Report: Verizon to bid $3B for Yahoo Web assets; T-Mobile offering all customers free Warcraft ticket, Vudu rentals, stock and other new perks.

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