Email Marketing

Why does a mobile technology company offer email marketing, you might ask? It’s true, email has traditionally been thought of as a desktop-only tool, but research shows that it really works for on-the-go customers. In fact, when recipients open marketing emails on their smartphones or tablets, they tend to actually read through the emails versus just skimming them as they often do on a desktop. Also, they tend to open marketing emails more during non-working hours/leisure time when they have a wider attention span.

Just as social media platforms have allowed customers to have a closer relationship with brands they love, so email marketing provides customers with the exclusive updates and deals that they want to see. Overall, the move to mobile devices has only strengthened the value of emails. Emails do well with reaching interested contacts on both mobile and desktop because they offer strong visual impact and clean organization of information.