Tech companies look to accelerate autonomous vehicle growth: report – Luxury Daily
Luxury Daily today - Tech companies look to accelerate autonomous vehicle growth: report; Luxury brands make cautious entrance into Chinese ecommerce: report.
Mobile Minutes: Facebook eyes Android battle; Samsung smartwatch for iOS; Messaging apps; Grindr and fashion
Today in mobile marketing – Facebook eyes an Android end run around Google; Samsung makes Gear S2 smartwatch work with Apple’s iOS; Developers of messaging apps reach fewer users, win more fans; Grindr, the gay dating app, hooks up with fashion.
Longer Tweets would significantly recast Twitter – but for good or bad?
Reports suggest Twitter is working on enabling longer Tweets, a move that some are calling a bad idea while others suggest it could open up new opportunities for marketers and attract more users.
Snapchat’s premium positioning at risk without better campaign analytics
Originally a user-only space, Snapchat made the leap into advertising last year, with a slew of marketers jumping to connect to the platform's young user base, but without any ascertainable reaction data, brands should not forget its organic story capa...
Amazon powers office supply category through Twitter contest – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon powers office supply category through Twitter contest; Panera stirs up sales with video foreshadowing recipe revamp.
Smart homes funneling to mainstream, but still present opportunities in luxury – Luxury Daily
Luxury Daily today - Smart homes funneling to mainstream, but still present opportunities in luxury; Dior stresses time is not “only enemy” in anti-aging skincare effort.
Lifetime, Samsung test potential to streamline Twitter’s earned media opportunities
Lifetime and Samsung Canada made it easier for Twitter users to share promoted content and drive organic conversations as two of the brands involved in early testing of a new conversational ad format that was launched yesterday.
Mobile Minutes: Twitter’s new character limit; Apple production cut expected; Ford, Amazon partnership; Mobile chatting
Today in mobile marketing – Twitter considering 10,000-character limit for Tweets; Apple expected to cut iPhone 6S, 6S Plus production: Nikkei; Ford partners with Amazon to connect cars with homes; The future of mobile chatting: Commerce.
Fewer marketers plan to use native ads in 2016: report
There are warning signs on the horizon for native ads – one of mobile advertising’s success stories in 2015 – with fewer marketers planning to use them as frustration with the format grows, according to a report released today by Trusted Media Brands Inc.
Rémy Martin opens two-way dialogue with sophisticated GQ audience – Luxury Daily
Luxury Daily today - Rémy Martin opens two-way dialogue with sophisticated GQ audience; Harrods helps consumers “get the glow” with 2016 resolutions campaign.