Originally a user-only space, Snapchat made the leap into advertising last year, with a slew of marketers jumping to connect to the platform’s young user base, but without any ascertainable reaction data, brands should not forget its organic story capabilities.
Snapchat’s premium positioning at risk without better campaign analytics
By Mobile Marketer Marketing Sectors Feed|
2016-01-06T19:00:00-05:00
January 6th, 2016|Mobile|Comments Off on Snapchat’s premium positioning at risk without better campaign analytics
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