Today in mobile marketing – Facebook takes on Medium and LinkedIn with new Notes look; Commentary: Why federal regulators care about Kim Kardashian's Instagram feed; Twitter says to accelerate push for content partnerships in Asia; UberEats food delivery comes to San Francisco.
Mobile Commerce Daily today - Kohl’s showcases monetization potential of live-streaming apps; Niemann Foods’ beacon rollout sees 20pc shopper engagement growth.
Luxury Daily today - Mulberry marries mobile, in-store for Chinese Valentine’s Day; Saks Fifth Avenue tunes in to Empire’s style with multifaceted effort.
Beacons offer a unique opportunity to leverage proximity data for deeper, actionable customer insights, but so far too many marketers are focused on using the technology as another promotional engine, threatening to undermine its potential if consumers...
Mobile Commerce Daily today - Sephora cedes Snapchat to Clinique for chummy sales pitch; 7-Eleven tacks on Passbook integration for app and Apple Watch.
Luxury Daily today - Branded hotel apps transforming hallmarks of low-touch luxury: L2; Marc Jacobs gets inside muses’ heads in fall ad campaign films.
Today in mobile marketing – Sprint tries out an easy-upgrade iPhone pitch; IBM’s 'Rodent Brain' chip could make our phones hyper-smart; Revealed: Secret strategies of world’s most lucrative apps; Samsung’s new mobile payment system has one big advantage over Apple Pay.
Mobile advertising could be the leading format for marketers in the future, as many are increasing their ad spend for untethered platforms, leveraging programmatic, social and video advertisements, according to a new report from Advertiser Perceptions.
Today in mobile marketing – BlackBerry partnered with PayPal to enable BBM mobile payments; First look: Galaxy S6 edge+, Note5 aim to bring back Samsung's groove; Google's internal start-up Niantic Labs spins off; Smartphone shopping offers big opportunities in Indonesia.
Mobile Commerce Daily today - Holiday success centers on seamless omnichannel and personal mobile experiences; Kohl’s in-app wallet drives 30pc of mobile traffic.