Today in mobile marketing – The Moto G has everything you could want in a $180 phone; Apple helps push U.S. watch sales to biggest drop in seven years; Google, Samsung to issue monthly Android security fixes; Google is going to limit the number of ways brands can buy YouTube ads.
Mobile Commerce Daily today - 73pc of retailers do not offer mobile access to loyalty: report; Wendy’s sees opportunity for personalized, national offers with mobile ordering.
Luxury Daily today - Tiffany strengthens engagement ring app through social updates; Cartier explores Panthère savoir-faire in book, Harrods events.
Today in mobile marketing – Apple Music hooks 11 million trial members, App Store has record July; Smartphones finally more popular than PCs in the UK, thanks to selfies, 4G; Tablet computers have a big problem; HTC expects loss five times wider than estimates as sales plunge.
Videos in a vertical aspect ratio are becoming a common sight on mobile due to new social platforms in this format such as Snapchat, Periscope, Meerkat and Facebook, and marketers should learn to adapt to the upright content within their omnichannel ap...
Mobile Commerce Daily today - Target innovates in-store beacon marketing with newsfeed-like content stream; Outback Steakhouse fires up app with wait list, payments features.
Luxury Daily today - Ferragamo takes off with jet set pre-fall social campaign; Chinese counterfeiting continues to thrive despite resistance.
Today in mobile marketing – IBM, Apple’s rival-turned-partner, plans to help other companies adopt Macs; Food on the move: Delivery services get a tech-powered upgrade; Windows 10 Mobile needs more apps to be worthy; G.E. plans app store for gears of industry.
Brands such as Best Buy and Taco Bell are tapping YouTube celebrities to appear in their social media and mobile video advertisements, finding lucrative marketing potential with younger consumers and the back-to-school season.
Luxury Daily today - Cartier explores treacherous terrains in paid New York Times campaign; Bally paints nostalgic scene with Wes Anderson-inspired campaign.